Overseas Business Expansion through Global Events
Collaboration with TOHO CO., LTD at AnimagiC

Overview of AnimagiC

AnimagiC is a popular anime and manga event held every year in Mannheim, Germany. The 2025 event, marking its 25th anniversary, took place from August 1 to 3. Many famous anime and manga companies and creators from Japan joined the event, which was full of passionate fans.

With a wide variety of programs including live performances and cosplay events, AnimagiC offers exhibiting companies an exceptional opportunity to directly introduce and sell their latest anime works and products to European fans and buyers. Our company operated TOHO's official merchandise booth and also produced, and sold original products.

• Number of Visitors: 35,000
• Duration: 3 days

Key Points of MAG.NET's Work

1. Product Planning, Manufacturing, and Sales

We provide a one-stop solution from planning to manufacturing and sales of original products that reflect market trends and customer preferences in the overseas market. Our OEM structure complies with local regulations and quality standards.

2. Booth Operations

By collaborating with local staff, we ensure smooth sales operations at overseas events. Through high-quality booth management that transcends cultural and language barriers, we contribute to maximizing visitor satisfaction.

3. IP Promotion with Integrated Campaigns

Our efforts go beyond simple product sales. We enhance IP appeal through cross-promotions such as autograph sessions and other interactive programs.

4. Post-Event Sales Channel Development

We help develop local sales channels to maintain long-term engagement with fans acquired at the event, serving as a gateway for continued overseas expansion.

Expected Outcomes

1. Increased Sales

Optimized product offerings tailored to local needs and seamless operations lead to increased sales.

2. Enhanced Brand Recognition

Direct engagement with core fans at the event expands IP recognition. Our booth creates a memorable experience, offering fans a place to directly interact with the work.

3. Expansion of Distribution Networks

The event fosters connections with local distributors, retailers, and event organizers, creating new B2B opportunities after the event.

4. Sustainable Market Development

We support not only short-term event sales but also long-term sales strategies to establish a sustainable overseas market expansion model.

Inquiries

magnet-info@magnet-global.net (Person in charge: Nakajima)