MAG.NET and BoxLunch to Launch Special Manga Collection Across the U.S.
Sales to Begin in January 2026 at All 280 BoxLunch Stores and Official Online Store
MAG.NET.CO.,LTD (hereinafter “MAG.NET”) has entered into a strategic partnership with BoxLunch, a major U.S. pop culture retailer, to expand the presence of officially licensed Japanese manga-based products in the United States.
Beginning January 2026, a curated selection of original manga merchandise—including T-shirts, caps, accessories, and English-translated volumes of Manga—will be available at all 280 BoxLunch stores nationwide and through its official online store.
The first wave of the collection will feature special items inspired by four popular manga titles originally published by Shogakukan: Frieren: Beyond Journey’s End, Inuyasha, Ranma1/2, and Uzumaki. Moving forward, the assortment of IPs and products will continue to expand, with the aim of introducing the depth and appeal of Japanese manga culture to a broader audience in the U.S.
Hot Topic, Inc., the parent company of BoxLunch, has been a pioneer in introducing Japanese pop culture to the U.S. market, offering a wide range of anime merchandise for over a decade. Leveraging this experience and expertise, the company will continue to expand its authentic product lineup based on official licenses to meet the growing demand for genuine, high-quality items.
Immersive In-Store Experience: “Shop-in-Shop” Installations to Appear in 10 Key Locations
As part of the collaboration, immersive, manga-inspired installations will be introduced in 10 specially selected BoxLunch stores. These “shop-in-shop” areas will feature themed displays and environments designed to reflect the world of manga.
Within these dedicated spaces, customers will find exclusively designed T-shirts, unique merchandise, and official publications—allowing both existing fans and new visitors to engage with the manga titles in a more experiential way and discover new favorites through the in-store experience.
Comments
Takashi Yokozawa (Senior Vice President and COO, MAG.NET)
"Manga today has the power to transcend borders and languages, connecting people around the world on an emotional level all at once. At MAG.NET, our mission is to share that appeal with the world through high-quality, officially licensed products and experiences. We are truly honored and excited to work with BoxLunch, a partner with significant influence in the U.S. market, to directly deliver the value of Japanese manga to fans across the world."
Rick Vargas (Senior Vice President and General Manager, BoxLunch)
“Over the past year, we’ve seen a rapid rise in customer interest in Manga. It consistently ranks among the top categories in our search data. It’s clear that fans in the U.S. are looking for real, authentic Manga experiences. We are excited to collaborate with MAG.NET to deliver products that meet that demand for depth and authenticity.”
Company Information
MAG.NET.CO.,LTD
MAG.NET was established in June 2024 as a joint venture between SHOGAKUKAN Inc. and Marubeni Corporation. The company’s business spans product planning and development, the creation of global retail and distribution channels, promotional activities across both online and offline platforms, and the development of immersive digital content experiences. Its mission is to connect creators and fans worldwide and to deliver Japanese pop culture through official, authorized channels.
BoxLunch
BoxLunch is a pop culture specialty retailer operating more than 280 stores across the United States. It offers a wide range of officially licensed merchandise, including apparel, accessories, home goods, and gifts inspired by movies, anime, games, and more. In addition, a portion of BoxLunch’s sales is donated to Feeding America® to help combat hunger across the U.S.
For more information, please visit the website: https://www.boxlunch.com
Media Contact
MAG.NET.CO.,LTD
magnet-info@magnet-global.net (Attn: Nakamura)